How many really yummy honey licorices are there? (And by really yummy honey licorice, we mean REALLY yummy honey licorice.) Not that much, according to Klepper & Klepper. Honey licorice is often too perfumy, too sweet, too hard or all of the above. Usually, it’s only vaguely reminiscent of honey, without having a real honey taste. Even after tasting almost all the honey licorice on earth, Klepper & Klepper thought to themselves, we can do better; so they got to work. The result is The Best Honey Licorice Ever, according to Klepper & Klepper (not forgetting the Dutch national newspaper, De Telegraaf
The bee is an indispensable little creature. Alongside bumblebees, moths and solitary bees, honeybees pollinate plants and flowers. They do this more or less by accident, essentially visiting plants and flowers to gather nectar to feed themselves and their larvae. By simultaneously causing pollination, they help flowers and plants reproduce, which in turn ensures biodiversity. Bees pollinate at least 80% of plants in the Netherlands. In other words, fewer bees means less plant and flower diversity. Using honey means taking it away from bees. Therefore, the honey must be extracted with care and respect for bees and wildlife. By using honey, we actually take food from the bees, so it is crucial to do this carefully and with respect for bees and wildlife.
Like The Best Mildly Salty Licorice Ever contains the best salt in the world and The Best Bay Leaf Licorice Ever contains the best bay leaf oil, The Best Honey Licorice Ever needed the best honey in the Netherlands.
Many products that contain honey obtain it far away places, like Egypt, where pesticides and insecticides are commonly used in the extraction process to keep costs low. To make The Best Honey Licorice Ever, Klepper & Klepper wanted honey from the Netherlands. The best you can get, to be precise. Organic honey, extracted with care by beekeepers passionate about bees, honey and wildlife, supporting biodiversity in the Netherlands. Klepper & Klepper travelled the country in search of suitable beekeepers, and eventually, they found them. In The Biesbosch National Park, one of the most beautiful nature conservation areas in the Netherlands, local beekeepers collect only the best honey with respect for bees, plants and flowers in the area.
To make The Best Honey Licorice Ever, Klepper & Klepper wanted honey from the Netherlands, the best honey you can get in the Netherlands, to be precise. Klepper & Klepper wanted Dutch honey extracted organically by a beekeeper passionate about bees, honey and wildlife to ensure they help the bees and biodiversity in the Netherlands.
Klepper & Klepper travelled all over the Netherlands in search of suitable beekeepers. Eventually, they found their beekeepers in The Biesbosch National Park, one of the most beautiful nature conservation areas in the Netherlands. Local beekeepers collect the best honey from the Biesbosch with respect for bees, plants and flowers in the area.
Klepper & Klepper had indeed found the best honey in the Netherlands, but how do you make The Best Honey Licorice Ever from it? Use real honey! Not honey aroma, but actual honey. Klepper & Klepper got to work on the recipe. It took some experimenting; they needed just the right amount of honey and the perfect drying time. Each time that Klepper & Klepper thought, this may well be The Best Honey Licorice Ever, they took it to the Alkmaar market. It was there that they performed their market research. They asked people to give scores. Klepper & Klepper wouldn’t do it for less than a 9. After a few months, the time had finally come. The Best Honey Licorice Ever could go into production. The ideal proportions were clear: The Best Honey Licorice Ever contains at least 12% real Dutch honey from the Biesbosch. Yes, you read that right, 12% liquid gold, and you can taste it.
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It hasn’t gone unnoticed. Even the Dutch national newspaper, De Telegraaf, has concluded that The Best Honey Licorice Ever is the most delicious honey licorice in the Netherlands. Although, they do state in the intro that they’re testing a supermarket product when The Best Licorice Ever isn’t even available in the supermarkets, on principle (despite the supermarkets wanting it). But that shouldn’t spoil the fun. To briefly quote the judge’s report, “The gentlemen from Klepper & Klepper say that they make ‘the best licorice ever,’ a claim which they live up to. Soft, with a real honey taste, delicious!”
Do we have anything to add to that? No, we don’t have anything to add to that.
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